Did you know that turning on the (same language) subtitles while children are watching television can double the chances of a child becoming good at reading?

This beautifully simple fact comes from extensive global research and studies from leading universities across the world.

 Turn on the Subtitles campaign is now the world’s biggest literacy project.

The aim of the campaign is to have subtitles switched on by default on all children’s content (specifically in the 6 to 10 age range) across broadcasting platforms, and raise awareness amongst parents that turning on subtitles can really improve literacy for their children.

Check out their website and social media platforms to find out more about the campaign.
#turnonthesubtitles

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